India’s smartphone market has grown by six percent to 46 million units in the July-September quarter. According to the report released on Wednesday by market research company International Data Corporation (IDC) Limited, Vivo was at the forefront and IQ recorded the highest growth rate among the top 10 brands.
Chinese companies dominated the market during the quarter and the leading brands achieved about 72 percent market share.
Apple gained 8.6 percent and Samsung gained 12.3% market share.
According to IDC’s Global Quarterly Mobile Phone Tracker for Q3 2024, iPhone maker Apple gained 8.6 percent and Samsung gained 12.3 percent market share in the September 2024 quarter. The report said, “Apple recorded its biggest quarter with 40 lakh units, in which iPhone-15 and iPhone-13 were at the forefront. This further widened the gap between the share of Apple (28.7 percent) and Samsung (15.2 percent) in terms of value.”
According to the report, phones in the premium segment (Rs 50,000 to Rs 68,000) recorded the highest growth of 86 percent and their share increased from two percent a year ago to four percent.
The entry-level premium segment (Rs 16,000 to Rs 35,000) recorded a strong growth of 42 per cent compared to last year and contributed 28 per cent to total sales during the quarter.
Share of 5G smartphones increased to 83 percent
The report said, “Oppo benefited the most, while the share of Samsung and Vivo declined. The combined share of all three in this segment was 53 percent.” According to the report, the share of 5G smartphones increased to 83 percent, which was 57 percent last year. Whereas the average selling price (ASP) of 5G smartphones declined by 20 percent on an annual basis to around Rs 24,600.
Vivo has the highest market share of 15.8 percent
During the September quarter, Vivo had the highest market share of 15.8 percent. During this period, the company’s sales increased by 20 percent on an annual basis. Oppo’s market share in the quarter under review remained at 13.9 percent. Realme’s share was 11.5 percent, Xiaomi’s 11.4 percent, Poco’s 5.8 percent, Motorola’s 5.7 percent, IQ’s 4.2 percent and OnePlus’s 3.6 percent.
At the same time, market research firm Cybermedia Research (CMR) said on Wednesday that in the July-September quarter of this year, India’s tablet PC (personal computer) market grew by 46 percent on an annual basis. Apple’s iPad remained at the forefront in this category with 34 percent share.
According to the report, tablets priced between Rs 20,000-30,000 saw a significant growth of 108 per cent year-on-year, indicating a shift towards premium devices.
