New Delhi:
Mahakumbh 2025: Adani Group is distributing Mahaprasad to devotees and religious tourists in the Mahakumbh Mela in Prayagraj in collaboration with the International Society for Krishna Consciousness (ISKCON). Arrangements have been made for distribution of Mahaprasad at 40 places in Sector-19 of Mahakumbh Mela. In the form of this Mahaprasad, free food is being provided to the devotees. There is a lot of discussion about this service being done on a very large scale in the Kumbh Mela. Devotees are openly praising the service spirit of Adani Group and ISKCON.
“Thank you very much to Adani ji for providing such help by organizing the camp…”: Devotees reached Mahakumbh#AdaniGroup , #MahaKumbh2025 pic.twitter.com/LXS958uSOD
— NDTV India (@ndtvindia) January 19, 2025
A devotee woman said, “Adani ji has helped us to build such a beautiful camp of ISKCON during the Kumbh Mela. Devotees are being provided with food etc. This has created a wave of happiness among the people. Those devotees who do not have anything are coming here and feeling a sense of belonging and home. Many thanks to Adani ji. This is a very golden opportunity in which they are serving the people. It feels great to have someone close to me who can think so much about others. This has brought a lot of happiness.
Adani Group is distributing Aarti collection in Mahakumbh in collaboration with Geeta Press #AdaniGroup , #Mahakumbh pic.twitter.com/c0seXsUvsq
— NDTV India (@ndtvindia) January 19, 2025
Every day about one lakh devotees are receiving Prasad at Mahaprasad distribution sites. Free golf cart service has also been provided for the helpless, disabled, elderly and mothers with small children. This is making it easier for the devotees to take Triveni bath and participate in religious rituals.
While Adani Group is doing the service of distributing Mahaprasad with ISKCON, it is also distributing free Aarti collection to the people in collaboration with Geeta Press. The country’s leading industrialist Gautam Adani is serving in collaboration with 101 year old organization Geeta Press.
Geeta Press is the largest organization publishing and disseminating literature related to Hindu religion across the world. Geeta Press and Adani Group are jointly gifting Aarti collection to the devotees. This Aarti collection is being distributed by setting up vans and stalls at different places in the Mahakumbh Mela area. 10 mobile vans are engaged in distributing Aarti collection in the fair area.
With the start of distribution of Aarti collection with Geeta Press, Adani Group Chairman Gautam Adani has pledged to propagate Indian spirituality. Under this resolution, a target has been set to distribute 1 crore copies of Aarti collection in this cultural journey.
This aarti collection includes 102 aartis of gods and goddesses. This includes Vedic Aartis, Aarti of Ganesh, Brahma, Vishnu, Mahesh, Lakshmi-Narayan, Dashavatar, Shri Ram, Krishna, Durga etc. Geeta Press publishes three types of Aarti collection books.
A huge crowd of people is gathering at the Aarti collection distribution points. People who came to the Kumbh Mela seem happy after receiving the gift of Aarti collection.
