The country’s first TV operating system will be launched tomorrow
streambox mediais set to reinvent the TV watching experience at home. Veteran entrepreneur Nikhil Kamat and Stride Ventures also have investments in Streambox Media, launched in partnership with Micromax Informatics. Now Streambox Media is setting out to create a new segment in consumer tech and reshape the way India’s connected TV audiences engage with entertainment. Streambox Media, in collaboration with industry leaders, brings a first-of-its-kind television operating system in India, which will be launched on Tuesday, November 26. It is a next-generation TV operating system designed for seamless content discovery and contextual publishing across multiple OTT platforms and live TV services in India.
Anuj Gandhi, Founder and CEO, Streambox Media, said, “The connected TV industry is growing rapidly and it is very important to understand the changing consumer priorities. According to recent research, by the year 2027, the number of connected TV households in India The number is expected to exceed 100 million, up from just 40 million in 2023. This has also been seen in India’s OTT market, which is on-demand. With our philosophy of “Made in India, Made for the World” expected to grow from $2 billion in 2023 to $5 billion by 2027, due to the growth of consumer preference for content, we reach Our vision is to simplify and elevate content discovery.”
Highlighting the strategic importance of this partnership, Rahul Sharma, Co-Founder, Micromax Informatics said, “Technology and user experience are at the center of the consumer market today. Our partnership with Streambox Media will push the limits of what is possible in home entertainment. And will bring together the latest technology to provide premium content experience to users.
Nikhil Kamat, veteran entrepreneur and investor, said, “India’s innovation story has just begun. With Streambox, we aim to solve a problem that many of us face. Streambox now Giving users a unified and seamless way to find and enjoy the content they love, be it TV shows, live news or a movie.”
Ishpreet Singh Gandhi, Founder and Managing Partner, Stride Ventures, said, “Indian startups are increasingly being designed with a ‘born global’ mindset to address the most pressing challenges in high-growth markets not just in India but across the world. Streambox Media embodies this vision, creating solutions in India for global audiences in high-potential sectors like mediatech. “Disruption can cross boundaries and revolutionize entertainment.”
