If the marketing strategy of any product is strong then it will quickly rise in the eyes of people. Marketing has the entire responsibility of selling the product. That is why big companies invest the most money in their marketing department. Now a similar scene of excellent marketing of the product has been seen. In this, a great tuning has been seen between Anupam Mittal, owner of matrimonial site ‘Shaadi.com’ and Q-commerce company ‘Zepto’. Such a marketing collaboration between Shaadi.com and Zepto has been seen on the hoardings on the streets that people will definitely read it even if they don’t want to.
great way to advertise
Let us tell you, Zepto, a company selling ethnic and wedding wear in the wedding season, is working with Manyavar and is promising delivery in 10 minutes. The tagline of the hoardings is something like this, Manyavar chahiye? And then Zepto writes, Manyavar will reach you in 10 minutes. After this, Zepto played the same funny marketing game with Shaadi.com also. It is written in this advertisement, ‘Want a groom? This will take more than 10 minutes’. Now after Zepto’s Shaadi.com and Manyavar, this marketing idea is impressing people. These hoardings installed on the roads are becoming very viral on social media. At the same time, Anupam Mittal has also shared a post in this context. The question is whether Zepto has taken this step without the advice of Anupam Mittal?
What did the owner of Shaadi.com say?
Anupam has written in his post, ‘Brands are no longer just products and services, but now a way of communication has also been added to them, earlier it used to be that your brand was what you tell your customer about his Used to say, i.e. face to face is the only way to communicate, in today’s time the brand is the one which is connecting more and more with the customers, attracting them, and educating them. At the same time, Mittal also tagged Zepto founder Adit Palicha in his post and joked with him, do you want a bride? On this Palicha said, ‘I am already married to Zepto’. At the same time, Zepto’s co-founder Kaivalya V also joined the conversation and wrote, ‘I am sending this to aunty’.
Other companies also took advantage
More companies joined in the fun of Anupam and the owner of Zepto and started sharing their hoardings. In this, gift selling company Ferns N Petals (FNS) has also added its company to this funny advertisement and has written, ‘Need a gift for the groom?, will reach you in just ten minutes’. What happened next? After this, there was a queue of companies for this advertisement. In this, another company Faasos wrote, ‘Feeling hungry while searching for a groom, do you want shawarma? At the same time, below this advertisement, Cash Karo company also put up its hoardings and wrote, ‘Want cashback on groom’s shopping? It won’t take more than 10 minutes, cash in. Now this excellent product marketing is being appreciated a lot on social media.
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